YouTube Marketing – How to Get More Visitors to Your YouTube Channel
If you haven’t heard, there is a new power player in social media called YouTube. It has broken all of the rules of social marketing and it is changing the way companies use video to market their products and services. Many digital marketing agencies ignored YouTube because they felt it didn’t fall into the realm of traditional marketing. It is true that most people will ignore video from YouTube unless it is super-hip, but that is only because most people have no interest in watching videos on things like buses, cars, or food. Yet, video marketing is quickly becoming one of the most effective and proven ways to market a company online.
YouTube marketing is being overlooked by many social media consultants. Some believe that YouTube only counts as a video sharing network for YouTube, so it doesn’t count as an online community for the purpose of engaging users. Others view it as purely an online video site, though it is so much more than that. Either way, there are hundreds of marketing options on YouTube, including video content that businesses can use to reach their audience.
Your video title is everything when it comes to advertising on YouTube. Most people don’t even realize this, but the video title you choose is everything when it comes down to making a video, whether it is for business, entertainment, or social purposes. Your video title needs to be interesting enough to grab viewers and hold their attention, while also being short and sweet. You want to be able to quickly tell the viewer what video they just watched on YouTube, so that they can get interested in your video content right away. You also need to be concise when writing your video title to ensure you don’t turn off your viewers.
The next thing to consider is how to make your videos visible on YouTube in the first place. Since you have multiple video channels and accounts, you have a choice as to how you make those platforms more attractive to viewers. If you are a business owner who has an account on all three of the major video networks, then you can promote your YouTube channel by cross-promoting each of those channels. However, if you are a smaller business, then you have less options to gain exposure on YouTube.
YouTube has recently started to offer more ways for consumers to access videos on digital video services. At the top of the YouTube home page is the “channel” section which includes several verticals that display a variety of videos from different digital video services, including the likes of YouTube and Vimeo. One of the most popular ways to advertise on YouTube is through the use of YouTube’s mini-site, called the “playlist.” The playlist will list the latest videos posted on YouTube, along with the tags associated with each video.
Because YouTube offers so many opportunities for businesses to market to their audience, it is crucial that you use this platform to increase your visibility and to draw in new visitors. The key to success with video marketing on YouTube is to make sure that you are creating quality content and that you are optimizing each video for the specific search terms that will bring in targeted viewers. Also, keep in mind that many viewers will avoid watching videos on certain social networking sites, such as Facebook and Twitter, due to the nature of the content that is present. By making sure that your video is not only entertaining but also strategically placed to attract viewers, you can dramatically increase your traffic on YouTube and increase profits as well.