Digital media is simply any media which are encrypted in machine-readable digital formats. Digital media is used for communication and distribution of information over the internet. Digital media includes but is not limited to; images, text, video, sound, web pages (both static and live), user generated content (such as web logs or podcasts), and software.
Digital technology has revolutionized the way our daily lives are conducted. The explosion in broadband Internet connections has made fast delivery of information across the world very viable. Digital media has been used for digital communications, such as e-mail, instant messaging (IM), video conferencing, and web conferences. Digital media has also been used, in the form of digital images, videos, and music tracks. These digital technologies have resulted in the mass production of digital media products.
In the digital age, information and communication are not only instantaneous, it’s also instant. We no longer wait for a secretary to make a call, or a radio station to transmit their next transmission. Because of this, it has become increasingly essential for businesses, organizations, and individuals to establish direct contact with their customers or clients. The immediate result of this is that digital media has become an integral part of the modern business environment. The term digital media therefore refers to any data or information which is managed or stored in the form of electronic media.
Digital media has affected every aspect of our lives. In fact, it has become so integrated into society that we take it for granted. Digital content is the content people see, hear, read, and buy on the world wide web and related digital media. When you walk into a grocery store, you will see a plethora of digital media displays. These include banners, ads, posters, and billboards. In this sense, it would be considered a form of advertising, as these are places where businesses tell us they’re located.
Today, the use of digital media is not restricted to advertising. For example, newspapers have started to use online article templates to produce and publish new articles. Articles are distributed to websites, which allow the content to be syndicated across the Internet and potentially around the globe. With this said, it is not uncommon to find news from all over the world sitting side by side in your local newspaper. This is part of the reason why the digital age has had such a profound effect on our daily lives.
One final example of the impact of digital media has made on our daily lives is Netflix. There is no doubt that Netflix ranks as one of the most popular websites on the Internet right now. At this juncture, Netflix streams over 1 million movies and television shows at any given time. Netflix takes great pride in its collection, and with every new release a huge amount of content becomes available.