The Digital Marketing Secret – How to Optimize Your Digital Marketing Strategy

The best way to optimize your digital marketing strategy is to invest differently. Although it can seem like digital marketing generates more clicks, it actually leads to fewer incremental sales and other important business outcomes. This is because some of these clicks are bots. Additionally, the worst marketing metric is ad impressions. Instead, look for new ways to improve your marketing by putting fresh, interactive content in front of your audience. Not all entertainment needs to be funny – you can also make your content entertaining.