One of the best ways to increase the open rate of your email marketing campaign is to create a sense of urgency. Furniture company Floyd used this strategy to advertise a President’s Day sale. Each email reminded subscribers of the discount before it expired. The result? A hefty increase in email open rates. So, how do you make email marketing work for you? Keep these tips in mind and start seeing more conversions today! You can use the same techniques to increase your open rate, too.
Try personalization. Incorporate personal details, such as a recent purchase or location, into your subject line. If possible, make the subject line more interesting by offering free stuff. Try to create a more personalized message by adding preheader text, which can add extra detail and make your email look more attractive in the inbox. In addition, consider using interesting words or phrases to hook the reader. Breaking news is a powerful way to increase the open rate of your email.
Aim to be authentic. Customers crave authenticity, so don’t use blanket emails. You can use demographic information to define your target audience and craft a subject line that entices them to open the email. Make the subject line a call to action. This way, people will be more inclined to open the email and click on the link provided. If you’re using personalized email marketing, you’ll see a huge improvement in your open and click-through rates.
Don’t be too personal. People don’t want to read emails that contain an open-ended question. Keep your subject lines short, and try to include a preview text to hint at the content. It’s worth mentioning that a person’s email inbox is unlikely to have a dedicated inbox. Instead, use “you” and “your” as placeholders for the email content. This is a surefire way to get more email open rates.
Using puns is not always an appropriate email subject line. Ask your co-workers for advice about this, especially if you’re not into puns. For example, using the subject line “free gift with purchase” is an age-old marketing tactic that’s been used for years. Offering free gifts with purchases will boost your open rate and increase sales. A famous example of this tactic is Kylie Cosmetics’ free gift with purchase email subject line.
Emojis have many applications in email marketing, but they should be used only sparingly. Using emojis is a great way to make your email more appealing to millennials and other younger generations. But don’t use emojis unless they’re the perfect fit for your brand’s tone of voice. You should still make sure your subject line conveys a clear message without causing confusion.
Subject lines are the most important aspect of email marketing. People read subject lines before the body of the email. Therefore, it is essential to make them interested in reading the content. However, keep in mind that not all email subscribers read the body of the email, so write the subject line with care. However, you shouldn’t forget that the majority of email subscribers will skim through the email subject line before reading the body of the message. Your subject line should be able to draw attention, provoke curiosity, or evoke urgency.