LinkedIn Marketing is a powerful way to boost your company’s brand awareness and reach. It is also a great way to increase engagement and generate leads. There are several ways you can market your business on LinkedIn, including creating a LinkedIn business page, posting content, and using advertisements.
Create a LinkedIn Company Page
The first step in creating a business page on LinkedIn is to choose a name for your page. You should choose a name that is appropriate for your company and is easy to remember. This will ensure your page is easily recognizable among other company pages.
Next, make sure your company page has a photo of the team and a cover image that matches your branding. It’s also a good idea to include a call-to-action button that drives visitors to your website, which can increase conversions and sales.
Post a Weekly Update
A company’s weekly update is one of the most effective types of posts to promote your business on LinkedIn. It gives you the opportunity to share your recent successes and tell your story about how your business has grown or evolved.
Another popular type of LinkedIn update is an industry roundup, where you can discuss topics relevant to your industry. You can use this opportunity to connect with your audience and give them valuable tips that will help them succeed in their careers.
Repurpose Your Content
One of the easiest and most cost-effective ways to generate content for LinkedIn is by repurposing it. Whether you are sharing a link to a blog post, a short quote, or an inspirational image, repurposing your content is a simple and affordable way to create engaging content for LinkedIn.
Add a Company Follow Button to Your Website
The LinkedIn Company Follow button lets your website visitors connect with you on LinkedIn. It will also show your latest company updates on their feeds and drive more traffic to your LinkedIn page.
Use the LinkedIn Article Tool
The new LinkedIn article feature is a good option for long-form articles that aren’t blog posts. It allows you to write and publish longer pieces of content, like news articles or interviews.
LinkedIn is a professional network, so it’s important to be careful about the tone of your posts. Try to avoid jargon and marketing lingo, and instead, focus on providing helpful tips and stories that speak directly to your audience.
Employee Advocacy and Content Strategy
Having employees take over your company page from time to time is an effective way to boost your brand’s presence on the platform. It’s a simple and free way to improve your visibility, gain engagement, and attract more connections.
It’s also a great way to humanize your company and demonstrate that you care about the community. Chili Piper, for example, regularly showcases their employees in the wild.
These posts are fun, engaging, and relatable to your target audience. They’re also a great way to boost your overall brand’s presence on the platform, and they will earn you more engagement and reach than your standard updates.