To promote your brand on WeChat, you will need to set up a few different campaigns. You can place WeChat ads on other people’s profiles or in their newsfeeds to generate sales leads and promote your e-business. This is similar to how you would run an ad on Facebook, but with a more targeted audience. Typically, you’ll pay per thousand impressions or CPM, or cost per thousand.
Creating your own WeChat mini program requires a few extra steps. The first step is to find the best keywords that target your market. Then, find your target audience and choose a content strategy that works best for them. If you’re a business owner, you can use the Mini Program to display content to your target group. You can also create a custom ad by modifying a pre-existing WeChat page. You can use a mix of free and paid ads to attract a variety of audience groups.
Another effective strategy for WeChat Marketing is creating original content. Content can be both informative and lighthearted. Make sure you tailor your content to your audience’s tastes and interests. A trendy fashion brand may want to post fun challenges, while traditional B2B companies may prefer to present information in structured ways. A unique content label and icon help users recognize your content. Use Xiumi to design your posts to make them look more appealing to users.
Advertisements on WeChat are extremely targeted. By selecting a target audience based on login location, WeChat marketers can target overseas users with advertisements that are more relevant to them. The accuracy of WeChat advertisements makes it a highly popular advertising method. Furthermore, WeChat marketing also allows you to filter out the right group of people by location, gender, age, education, type, and social behavior. The potential for success is endless!
Another way to advertise on WeChat is to create an official account and attach ads to it. You can use account ads to promote your campaign or official account, or even distribute coupons and other incentives to users. Mini-Game ads work in a similar way to official account ads, as they are more likely to be watched in full. However, the cost of a WeChat mini-game ad is higher than a traditional official account ad. A 30-second clip will cost you approximately 5 million RMB.
Subscription accounts are another option to consider for WeChat marketing. This account type allows for much greater publishing. Subscription accounts let you publish up to six articles per day and can be used to publish a lot more content. Subscription accounts are best for content-based brands or small businesses in China. These accounts can be accessed from anywhere on the internet. So, the sooner you start promoting your brand on WeChat, the better.
WeChat has transformed the way businesses communicate in China. As the largest social network in the world, businesses must have an account on WeChat to promote their products and services. Although many businesses still struggle to find the right strategy for WeChat marketing, it’s important to know how to make the most of the platform. Our team is here to help you make the most of your WeChat campaign. WeChat marketing is the best way to promote your brand and get the word out there.