Things have just gotten even better for Instagram. In fact, there have been more than one billion uses on the social network map up to this point, and likely even more thereafter. Yes, now more than ever is the perfect time for you to lever your online business with Instagram marketing, to begin to see higher revenue, higher brand visibility, and a much more prominent online brand presence. Here’s how to do it:
First, an important note: For marketers and companies looking to capitalize on Instagram, the platform itself is already very brand-friendly. Unlike other social media networks, such as Twitter and Facebook, Instagram offers its users a cleaner interface that allows them to browse through profiles, follow friends, and upload images and videos with ease. As such, it is imperative that businesses have come up with an effective strategy that doesn’t take away from what makes Instagram so great. This means coming up with an Instagram marketing strategy that allows for easy sharing and engagement of content. Here are some tips on how to do this:
Interact With Users and Create Engaging Content Every Day – One of the best ways to engage users on any social platform is to regularly post interesting, creative, and insightful content. The trick, however, is that doing this in a timely manner is crucial, as not everyone is online on a regular basis who would be willing to engage with your content. For this reason, you need to employ a daily content strategy that engages users, makes them laugh, and generally gives them something to smile about. One great way to do this is by creating playful characters that appeal to children and attracts adult readers/followers as well. This is a great way to use Instagram for marketing purposes.
Make Your Instagram Profile Filterool-Friendly and Easily Getified By default, Instagram users have the ability to hide their profile picture and alter its caption option, so long as they have the right permissions. However, many Instagram users, especially those that have lots of followers, may want to change their profile settings to show the profile picture permanently. For this reason, it’s important to make your Instagram profile filterool-friendly, which allows you to hide your profile picture and still make alterations to other options. For example, you can change the caption option to something else besides a keyword if you don’t want to reveal your profile picture.
Post Stories in Reposititious, Efficient Collections – If you have a large following on Instagram, it is likely that you will want to share some exciting, newsworthy, or creative content on a regular basis. For this reason, it is advisable to group similar stories together in order to maximize social media optimization. For instance, you can create a “Best of Instagram” collection that features every post from your favorite designers, musicians, actors, etc. As well, if you are an artist, you should be able to create a “Instagram Collection” that lists all of your pieces. The key is to group content that showcases your personality, interests, or passions in a coherent, interesting way. It’s also best to post content that can be easily shared to your followers or friends.
Finally, to make the most out of your Instagram stories, make sure you engage with your followers or friends on a daily basis. This will help to keep your account fresh and maintain a strong online presence, even after weeks or months of having it live. So whether you’re using Instagram to reconnect with long lost friends, share photos with your friends, or promote your blog, the social media photo-sharing app it has everything you need to take your account to the next level.