Digital Marketing Trends are changing fast. There are new social media apps, better smartphones and other technologies constantly emerging that promise to revolutionize the way we market our businesses. If you are not paying attention, your business could get left behind. However, if you keep an eye on the trends, you can be sure to stay up to date with your competitors and take advantage of the opportunities they present.
One of the most important digital marketing trends is understanding and leveraging the power of influencers. Influencers can help your brand reach a broader audience and increase engagement with potential customers. They can also provide valuable insights into your target demographic, which is essential to delivering the right message and content that is most likely to drive conversions.
Another digital marketing trend that will be big in 2023 is augmented reality (AR) and virtual reality (VR). These immersive technologies offer the opportunity to interact with and engage your audience in a way that is more engaging than traditional online advertising. Brands such as Gucci have already taken advantage of this by creating an immersive virtual world for their target audience on the Roblox platform. This allowed users to try on and purchase digital Gucci products to dress their avatars. The experience was so effective that it was even covered by major news outlets.
As technology continues to evolve, it will become increasingly important for marketers to ensure that their websites are optimized for voice search. This is because many consumers are beginning to use voice search on their smart devices to find local businesses and services. In fact, 65% of 25-49-year-olds with voice-enabled devices talk to their digital assistants at least once per day, according to research from PwC. This has created a number of new marketing opportunities for brands who want to tap into this trend, such as branded skills. This is where a brand can add an action to their voice app that allows consumers to ask for a product or service by name. For example, tequila brand Patron has done this successfully with their ‘Ask a Tequila’ skill where consumers can simply ask their digital assistant for a cocktail recipe.
The growth of this digital marketing trend will continue in 2023 with more marketers planning to leverage branded podcasts and short-form video. These content formats are easy to produce and can be repurposed for other channels, such as video or text-based blog posts.
Finally, more marketers are also expected to utilize account-based marketing this year. This is a highly targeted type of marketing that personalizes messaging to different decision-makers within large enterprises. This is an important strategy for businesses that sell to other businesses as it yields a much higher ROI than other marketing tactics. This is particularly true for B2B companies who need to reach C-suite level executives and other key decision-makers at large corporations. This is the type of marketing that requires a deep understanding of your ideal clientele and their buying preferences.