If you are a brand, you must understand the latest Digital Marketing Trends and how they can benefit your business. The number of shoppers doing research online has increased. According to recent studies, 80% of all adults in the U.S. use Facebook on a regular basis. In addition, 94% of B2B marketers actively use LinkedIn to help market their products or services. And 90% of all B2C companies say social media is the most effective content marketing tactic.
In the year 2021, we will witness the onset of the COVID pandemic, which is expected to affect the world. In the same year, the industries will continue to respond to these changes. As a result, brands should create content experiences that engage customers. In fact, these trends are so powerful that they can be planned in advance. To help you plan ahead, Red Website Design has developed a comprehensive planning bundle that includes marketing calendars, plan templates, and budget planning tools.
Hyperlocal SEO is another trend that is predicted to continue growing in 2020. It will increase the effectiveness of local search engine optimization (SEO) efforts. Additionally, businesses should be able to make use of artificial intelligence (AI) technology. AI technology, video, and voice search will be the prominent trends of 2020. In addition, brands should be aware of the need to engage their consumers, especially if they want to build a brand.
Regardless of industry, digital marketing trends will continue to grow in importance. There will be no longer be time to ignore the future of marketing, and the fastest-growing digital trend of 2020 will be video marketing. Video is the best way to capture the attention of your audience, and text-based content is simply not up to the task. Even better, 70% of consumers have shared brand videos on social media sites. The most effective marketers will stay on top of the latest digital trends and stay one step ahead of the competition.
The use of ad blockers has become a major concern for many marketers. By 2021, 27% of internet users will use ad blockers to block ads, which will severely limit the effectiveness of any PPC campaign. However, despite the impact on the industry, there are also opportunities for brands and e-commerces to take advantage of this trend. But as a brand, you must know which digital marketing trends are affecting your business and how you can capitalize on them.
The use of artificial intelligence (AI) has become a popular tool for businesses in every industry. Using AI in your marketing strategy is an essential part of keeping your brand competitive. Several services are powered by artificial intelligence, and they are now available for free. For example, Sephora has an app for its customers to help them find a store near their location. For start-ups and small businesses, hyperlocal SEO is important for local SEO.