With more than 4.74 billion people on social media networks, it’s no surprise that this type of marketing has become increasingly important to businesses around the world. Whether you’re a business owner or an aspiring marketer, taking a social media course online can provide you with the skills you need to succeed in this highly competitive industry.
In this free social media marketing course, you’ll learn about key concepts like social media etiquette, content strategy and planning, how to use the most popular platforms, creating and managing ads and measuring ROI. The course also covers the importance of building a social media community and the benefits of leveraging influencers in your marketing campaign.
The instructor in this free social media marketing course, Maggie Stara of Living to Roam, has a big-picture view of social media and how to make it work for your organization or brand. She’ll teach you how to develop a social media strategy based on your goals and then break it down into measurable, achievable steps. She’ll also help you understand how to audit your current social media strategy, identify what tactics are working and which need to be reworked, and how to develop close relationships with followers.
This course, provided by LinkedIn Learning, teaches the fundamentals of social media marketing, including the different tools and features available. It’s a great option for beginners looking to gain a better understanding of the basics of social media marketing, including best practices and how to use analytics tools to measure your performance.
Throughout this course, you’ll also get an overview of the major platforms that are available for social media marketing, including Instagram, Facebook, TikTok and YouTube. You’ll then be able to put your new knowledge into practice by designing and running your own social media marketing campaigns.
In this short social media marketing course, you’ll learn how to create shareable content to boost your reach and bypass algorithm downturns. Designed for artists and creatives, the course combines a practical approach with bite-sized videos under 10 minutes.
You’ll also learn how to optimize your social media ads using the platform’s Meta Ads Manager tool. This will help you improve your ROI and deliver more effective, cost-efficient advertising.
The instructors in this free social media marketing course focus on the needs of small businesses and local marketers, who want to grow their social media presence in their geographic and topic-based communities. Using their own experiences and examples, they explain how to use the platform’s features to reach the right audiences in the most effective way possible. They’ll also cover how to make your advertising dollars go further with paid social media ads.