As we move into 2020, there are several digital marketing trends that will continue to influence the way businesses do business. One such trend is “Shop Local.” In addition to supporting local businesses, the Coronavirus pandemic has triggered a surge in e-commerce. In the UK, the number of online purchases in May 2020 increased by 61% over May 2019. As a result, consumer behavior is expected to change even further. Consumers will increasingly be attracted to independent businesses.
In addition to content marketing, other trends in digital marketing will continue to evolve. Content marketing, for example, involves creating online content and engaging with your target audience. Webinars and podcasts, for example, will help you promote your product or brand. The use of audio is also increasing, as these formats can be combined with other forms of media. As more companies enter the digital marketing space, new trends will emerge and continue to change.
In-stream shopping is another digital marketing trend. With many consumers doing research online before making a purchase decision, in-stream shopping became an increasingly important digital marketing strategy. Automated platforms, such as Marketo and Act, were introduced to solve this problem. These platforms make it easy for marketers to run multi-channel campaigns. Another digital marketing trend in the 2000s is social media. In addition to Facebook, Twitter has tested direct in-stream buying from tweets.
Another digital marketing trend to watch is the increasing use of artificial intelligence (AI). This technology allows marketers to analyze more customer data and understand their target audience better. The end result is more targeted outreach and higher ROI. But how can brands take advantage of AI? Listed below are three digital marketing trends that are shaping the industry. Don’t miss out on these trends and make your business successful. You may be surprised at how much they’ll impact your business.
Social selling has become an increasingly popular trend, especially since Facebook introduced the Shops network in May 2020. By using social media like an e-commerce website, brands can upload and sell products directly through the platform. Moreover, user-generated content is more likely to influence consumers’ buying decisions than any other form of content. And with so many new digital marketing trends emerging in 2019, it’s time to get geared up for the next decade.
Influencer marketing has emerged as another trend in digital marketing. Influencers post content related to the brand and are more likely to convert consumers. To leverage the power of influencers, brands should source their influencers through hashtags and other methods. While there are a number of agencies and methods available to help them source and manage influencers, they should still define their objectives before contacting influencers. Micro-influencers are less expensive than macro-influencers and have a more authentic following.
Content marketing is also making a comeback. People have become “numb” to digital marketing campaigns. However, research shows that 70% of consumers value direct mail, especially for its personal nature and authenticity. Moreover, 56% of direct mail stays in homes for over 28 days, increasing exposure and brand awareness. Further, the sensory nature of direct mail makes it more effective. These trends will influence how businesses market themselves. And don’t forget to stay tuned!